Logo and brand identity

Find the row that matches what you have today.

You have
A logo that works but looks tired
You get
Same logo, redrawn as clean vector, small modernizing
- Logo refresh
  Your existing logo cleaned up, redrawn as vector and gently modernized.
  Usually 7–10 business days
  $499
  Ask about this one
  1
  In cart · Max 3
You have
A logo, and nobody uses it the same way twice
You get
A guide: colors, type, spacing, what not to do
- Brand guidelines
  A usage guide for the logo you already have: colors, type, spacing, do’s and don’ts.
  Usually 7–10 business days
  $599
  Ask about this one
  1
  In cart · Max 3
You have
Nothing yet
You get
Three logo concepts, two rounds, the full file set
- Logo design
  Three logo concepts, two revision rounds, and the full set of files.
  Usually 7–10 business days
  $999
  Ask about this one
  1
  In cart · Max 3
You have
Nothing yet, and you want it all to match
You get
Logo, colors, type, a pattern or submark, and an 8 to 12 page guide
- Brand identity kit
  Logo, colors, type, a pattern and an 8 to 12 page guide, in one kit.
  Usually 2–3 weeks
  $1,599
  Ask about this one
  1
  In cart · Max 3
You have
A package underway and more changes to make
You get
One more round of changes
- Extra revision round
  One more consolidated set of changes on a package you’ve already bought.
  Usually Same pace
  $199
  Ask about this one
  1
  In cart · Max 5

Want the brand and the website together? Brand + website starter is $2,999.See the website bundles

Which one is yours?

No logo yet.

Start with Logo design. You get three different directions, not three colorways. Pick one and we refine it over two rounds. If you’ll also need cards, a sign and a Facebook page next month, the kit saves you from choosing colors and fonts three more times.

There’s a logo, and it looks rough.

Pixelated, faded, a JPEG somebody’s nephew made. The refresh redraws it as vector and cleans up the spacing. It’s still your logo. A different logo is Logo design, not a refresh.

The logo’s fine. The brand is scattered.

Three blues, two fonts, the logo stretched on the van. Guidelines pull what you already have into one PDF and don’t change the logo.

What’s in the file set

Every logo comes as SVG, EPS, PDF and PNG, each in three versions: full color, one-color, and reversed for dark backgrounds.

SVG: Vector. Scales to a billboard or a favicon. What your web person and sign shop want first.
EPS: Older vector format. Some printers and embroiderers still ask for it.
PDF: Vector, opens anywhere, safe to send to a printer.
PNG: For slides, Word documents and social profiles.

Full color: The logo as drawn.
One-color: For stamps, vinyl cutting, embroidery and the one-color newsletter ad.
Reversed: White or light on a dark background.

Harborline, as a kit

Harborline Mobile Marine is a made-up boat engine service in Palm Bay. We built a wordmark, a color set, a pattern and a short guide for it, the way the Brand identity kit works.

The business shown is fictional.

See the Harborline sample

Sample concept, not client work

Harborline Mobile Marine

Palm Bay · Boat engine serviceShows: Brand identity kit, $1,599See what’s in this package

Ask about this one

In cart · Max 3

How it goes

You pay, send a short brief, and we send first concepts. For a logo, usually 7 to 10 business days later; the brand kit takes 2 to 3 weeks. Both come with three logo concepts. You choose one and send changes, and we make them.

A revision round is one consolidated set of changes, sent together in one message, within the direction we agreed on. A new direction isn’t a revision; ask and we’ll quote it. More changes inside the same direction? That’s an Extra revision round.

When you’ve paid in full, we assign to you the copyright in the final files we deliver. Until then you may review them but not publish them. Drafts, unused concepts, and our own tools and templates stay ours. We show your work in our portfolio only if you say yes in writing.

Three things people ask

Is the name or logo trademarked already?: We don’t run trademark searches or promise that a name or logo can be registered. If you plan to register a mark, talk to a trademark attorney.
Who pays for fonts?: If a typeface needs a paid license, you buy it in your own name, and we tell you which one it is. We can choose open-license fonts if you’d rather not buy any.
Do I own the files?: Yes, once you’ve paid in full. See the line above, and the terms for the full wording. More answers

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