Harborline Mobile Marine
A fictional outboard and inboard repair outfit in Palm Bay. The mechanic drives to your dock, so the brand has to read on a truck door, a work shirt and a waterproof tag before it ever shows up on a screen.
Sample concept, not client work. The business shown is fictional.
What was designed
A brand identity kit: logo, palette, type, a pattern and a submark, and a short set of guidelines. It’s the package we’d sell a real business like this.
The mark
A propeller seen head-on, inside a ring. Three blades, each a slim leaf shape that leans slightly one way so the thing looks like it’s already turning. A round orange hub in the middle. Under the hub, a short wavy line, the waterline, sits inside the ring. Next to it, HARBORLINE in heavy condensed capitals, with MOBILE MARINE small and widely spaced underneath, separated by a thin orange rule.
The ring-and-propeller alone is the submark, for hull stickers, tags and the round avatar on social.
Palette
- Harbor navy#14283AMarks, text, truck door.
- Buoy orange#E8590CThe hub, the rule, one thing per layout that needs attention.
- Sea glass#A8C8C0Pattern, secondary shapes, tags.
- Hull white#F2F4F1Ground for documents and the website.
Type
Barlow Condensed for the name and headings, because it stays legible when it’s cut in vinyl and read from a moving boat. Source Sans 3 for everything you’d actually read: invoices, the guidelines, the estimate sheet. Both are open-license fonts, so there’s nothing to buy.
In the package
The kit behind this sample.
Logo, colors, type, a pattern and an 8 to 12 page guide, in one kit.
Usually 2–3 weeks
$1,599
Ask about this oneIn cart · Max 3
What’s in it
- 3 logo concepts, 2 revision rounds
- Full logo file set: SVG, EPS, PDF and PNG, in color, one color and reversed
- Palette and type, with the fonts listed so you can get them
- A pattern and a submark
- Brand guidelines, 8 to 12 pages
Logo only and nothing else? That’s Logo design.See Logo design on the brand page
Three decisions
- The prop leans.
A perfectly symmetrical propeller looks like a fan icon. Skewing each blade a few degrees makes it look like a boat part.
- Orange is rationed.
One orange thing per layout. On the truck it’s the hub and the rule; on the invoice it’s the total. When everything’s orange, nothing is.
- One color has to work.
The mark is built to hold up as a single-color stamp and as a vinyl cut, because that’s how a mobile mechanic mostly uses a logo.