Low Tide Coffee Co.
Fictional small-batch cold brew in cans, made in Melbourne. Three flavors, one system, so a row of cans on a cooler shelf looks like a family from across the room.
Sample concept, not client work. The business shown is fictional.
What was designed
Three can labels and a four-can carton, fitted to a printer’s template. This is what the Packaging set covers.
The mark
A circle, like the top of a can seen from above. Inside it, three wavy lines stacked one above the other, widest wave at the top and flattening as they go down, like water pulling back off sand. Below the lowest wave, the bottom of the circle is filled solid: that’s the sand, the tide gone out. Beside it, “Low Tide” in a soft, sturdy serif with COFFEE CO. in small capitals.
The three cans
Names are made up too.
- Slack Water, plain black cold brew. Deep tide teal can, cream mark.
- Salt Line, sea-salt caramel. Wet-sand can, teal mark.
- Sandbar, vanilla oat. Shell pink can, teal mark.
Palette
- Deep tide#0F4C5C
- Wet sand#C9B79C
- Shell pink#F0C6B8
- Cream#F6EFE3
- Ink#1D1D1BFor small text.
Type
Young Serif for the name and flavor names. Archivo Narrow for the details: the flavor line and the roast line. Both open-license.
Where the regulated text goes
The sample shows boxes where the nutrition panel and barcode would be. On a real job you give us that text and the barcode file, we place them, and you or your regulatory advisor confirm they meet the rules for your product. We don’t review them.
In the package
The set behind this sample.
Three product labels and one box or pouch, built as one system.
Usually 6–8 weeks overall
$2,999
Ask about this oneIn cart · Max 2
What’s in it
- Three products’ labels in one system, each its own design, 2 revision rounds each
- One box or pouch (here, the four-can carton), fitted to the printer’s template
- Printer spec sheet with CMYK or Pantone values and handoff notes
- Print-ready PDFs. Files only: printing, proofs and shipping are your printer’s.
The arithmetic: three labels at $999 each ($2,997) plus a box or pouch at $1,999 is $4,996. The set is $2,999. The difference is $1,997.
Regulated text, dielines and printers, in plain words.Read the packaging page
Three decisions
- Same height, same place.
Shoppers see a can’s mark before they read its name. Fixing the mark’s height means three cans read as one brand even when they’re stacked unevenly.
- The flavor name runs up the side.
Set sideways along the can, it uses the tall space that cans have and logos don’t.
- Sand is a color, not a texture.
We kept it flat. Fine textures print inconsistently on aluminum and nobody can tell on a shelf.